The 1970’s was the heyday of bodybuilding’s unsung heroes – when men pushed rusted steel for the pure love of the sport. These misunderstood giants forged ahead during a time when nobody outside the musty gym walls really gave a damn. They carved their own path that would set the precedence even for today’s standards.
Arnold Schwarzenegger was the ring leader to these misfits, with iconic names like Zane, Columbu, Robinson, Katz, Mentzer, Corney, Draper, Padilla, Dickerson, Beckles, Ferrigno, Waller, Oliva, and Platz. These were the giants, the men that took bodybuilding and made it a household name. They stood on the foundation for which men like Eugen Sandow, Charles Atlas, John Grimek, Reg Park, Bill Pearl, and Steve Reeves built. They had a greater understanding about nutrition and the importance of dietary protein than their predecessors, and took the sport to the next level.

At that time beef was a bodybuilder’s favorite muscle building food, but when it came to contest prep, there wasn’t anything greater or more convenient than canned tuna. It’s funny to think that whey protein wasn’t even in the picture for these guys back then. They just knew they needed to eat lots of good foods, and supplement with a solid source of low-fat protein. (more…)

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